Google PR Explained

PR is a measure of how ‘important’ a page is (in step with Google). For the aim of this article, I will solely discuss PR within the SEO context – what it suggests that and a way to use it.

First things initial: PR is not the cause or the results of high rankings.

PR depends mainly on a pair of things: Incoming links and traffic. Some SEOs build the error of assuming high rankings come as a result of high PR, when in fact high PR is one natural outcome of high rankings.

Higher SEO = higher rankings = additional traffic = Higher PR

However, the concept behind Google’s PR is crucial when working with External Links (i.e.: incoming) and Internal Links (i.e.: the web site’s structure). Every link from A to B is considered as a ‘vote of confidence/credibility’ from A to B. We tend to can use PR as a physical measurement of how this credibility travels from one URL to the next.

The role of SEO in this case is…

1. Off-web site: to maximise incoming PR by increasing the quantity of incoming links and the quality of incoming links.
2. On-site: to harness incoming PR thus that none of it is wasted (on broken links) and that most of it is channelled to the most important pages of the website (i.e.: the homepage, main class pages)

To sum up, PR isn’t a factor in SEO, neither is it an on the spot result of SEO. But the makings of a high-PR website are terribly similar to those of a high-ranking website. And as a result of of that, the concept of PR will be used to…

* properly apply linking techniques
* live the effectiveness of these techniques

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